Why Are Seiko Submariners So Popular?
Seiko made a profit by marketing to the right type of customers. With a traditional black dial and bezel in black, the Seiko Submariner not only set the trend for diving watches, but it also surpassed set expectations as well. In the 1970s, quartz watches were popular, and for a while, Submariner sales plummeted. Mechanical watches made in Switzerland had to adjust their marketing strategies to draw consumers back in. Quartz watches became cheaper than mechanical watches. Seiko adopted a different approach to marketing mechanical watches as a expensive item. Seiko began to market its timepieces as high-end watches and moved away from being cheap, durable tools watches. The marketing strategy changed and the consumer's attitudes changed too. A Seiko watch was an emblem of success and wealth. In the same way, the seiko submariner mod for sale returned to its popularity. Clicking here to find out extra information about seiko submariner mod shop now. Why is seiko submar...